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Anybody who buys a drill does not actually want a drill - what they really want is a hole...
When selling drills what would be best? Listing all the features about the drill or talking about how fast and efficient this drill can make a perfect hole.
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A little-known secret that can make the difference between SUCCESSFUL & UNSUCCESSFUL BUSINESSES...
SEEDS, positive ones, or negative ones, they both will produce a harvest, one brings happiness, and success, the other brings sadness, and defeat. It should be apparent what the obvious choice should be, but many people never discover this secret. Take a listen and you will be glad you did. This is a secret that is, far more, precious than GOLD & SILVER.
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